ØVRDOSE EXPERIMENTAL COFFEE LAB / 001—003

THE LAB

WE DON'T RELEASE PRODUCTS.
WE RELEASE EXPERIMENTS.

STATUS: ACTIVE ACCESS: OPEN / PRE-LAUNCH
01 / ORIGIN

TWO OBSESSIVES.
ONE UNSTABLE IDEA.

OVRDOSE BEGAN AFTER A JOURNEY THROUGH SOUTH AMERICA TURNED AN INTEREST IN COFFEE INTO AN OBSESSION. WE CAME BACK CONVINCED THAT SPECIALTY COFFEE COULD FEEL MORE CULTURAL, MORE SENSORY AND FAR LESS SAFE.

EVERY RELEASE IS A NUMBERED EXPERIMENT IN ORIGIN, ROAST AND FLAVOUR. WE BUILD FORMULAS FOR PEOPLE WHO WANT THEIR COFFEE TO DO MORE THAN WAKE THEM UP.

02 / ACTIVE FORMULAS

THE FIRST
THREE DOSES.

THREE DISTINCT PROFILES. ONE SHARED INTENTION: TO PUSH SPECIALTY COFFEE OUTSIDE ITS COMFORT ZONE.

EXPERIMENT 001 CITRUS SHOCK LEMON / BRIGHT / ELECTRIC SEALED / 23.09.26 EXPERIMENT 002 FORBIDDEN ROAST ALMOND / ROASTED / DEEP SEALED / 23.09.26 EXPERIMENT 003 GUILTY PLEASURE CHERRY / RASPBERRY / VIVID SEALED / 23.09.26
03 / METHOD

CONTROLLED
DISRUPTION.

THE LAB IS WHERE ORIGIN, ROAST AND SENSORY CULTURE COLLIDE.

01

SOURCE

COFFEES SELECTED FOR CHARACTER, TENSION AND THE POTENTIAL TO BECOME SOMETHING UNEXPECTED.

02

ROAST

PROFILES ENGINEERED TO AMPLIFY THE FORMULA WITHOUT ERASING THE COFFEE BENEATH IT.

03

DISRUPT

FLAVOUR, DESIGN AND CULTURE PUSHED INTO ONE NUMBERED EXPERIMENT. NO SAFE RELEASES.

05 / OPEN CHANNEL

CONTACT
THE LAB.

GENERAL / WHOLESALE / COLLABORATIONS / PRESS